Cover image for The power of habit : why we do what we do in life and business
The power of habit : why we do what we do in life and business
Title:
The power of habit : why we do what we do in life and business
ISBN:
9781400069286
Publication Information:
New York : Random House, c2012.
Physical Description:
xx, 371 p. : ill. ; 25 cm.
Contents:
Prologue: The habit cure -- Pt. 1: The habits of individuals. The habit loop : how habits work ; The craving brain : how to create new habits ; The golden rule of habit change : why transformation occurs -- Pt. 2: The habits of successful organizations. Keystone habits, or The ballad of Paul O'Neill : which habits matter most ; Starbucks and the habit of success : when willpower becomes automatic ; The power of a crisis : how leaders create habits through accident and design ; How Target knows what you want before you do : when companies predict (and manipulate) habits -- Pt. 3: The habits of societies. Saddleback Church and the Montgomery Bus Boycott : how movements happen ; The neurology of free will : are we responsible for our habits?
Abstract:
Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed.
Format:
Book